The operation will be managed jointly by the two groups, which will work together to establish Zeekr’s distribution, retail, and after-sales network in the country.

The entry into Poland represents another step in the Salvador Caetano Group’s growth and internationalisation strategy, enabling the Group to expand its activities into a large-scale market and strengthen its presence in Central and Eastern Europe.

This project builds on the work already carried out by the Group with Zeekr in other European markets, allowing it to leverage the experience gained with the brand and contribute to its expansion across Europe. At the same time, it reinforces the Group’s commitment to the development of new business opportunities and the identification of growth prospects linked to the transformation of the automotive sector and the shift towards electrified mobility.

The partnership with AutoWallis, which began in 2022, plays a central role in this operation. Salvador Caetano’s expertise in distribution, retail, and brand development complements AutoWallis’ knowledge of Central and Eastern European markets and its existing experience in Poland. The combination of these capabilities will support the establishment of a solid operation and create the conditions for the brand’s successful growth in the country.

Founded in 2021 and part of the Geely Auto Group, Zeekr is positioned in the premium automotive segment, offering a proposition focused on design, technology, and performance, with a range of 100% electric vehicles. In Poland, the brand will enter the market with five models: Zeekr 001, X, 7X, 9X, and 7GT.

Lothar Schupet, CEO of Zeekr Europe, stated: “When assessing the markets where we aim to expand our presence, we consider the needs and expectations of consumers, as each market has its own characteristics. Poland’s size, the dynamism of its automotive market, and the growing interest in electrified mobility make the country an important milestone in Zeekr’s European expansion. We see strong potential for a premium brand that combines long range, fast charging, distinctive design, and high performance.”

Sérgio Ribeiro, Executive Board Member and CEO of Global Automotive Distribution at Salvador Caetano Group, added: “The experience we have gained with Zeekr in other European markets has given us an in-depth understanding of the brand’s potential and the key factors required to build a solid and sustainable business. Together with AutoWallis, we are committed to establishing Zeekr as a leading premium mobility brand in Poland, supported by a strong retail and after-sales network and an outstanding customer experience.”

Gábor Ormosy, CEO of AutoWallis, said: “Poland is one of the largest and most dynamic automotive markets in Central and Eastern Europe, and the launch of Zeekr represents an important opportunity to strengthen our presence in the country. The size of the market and the development of the premium and electrified vehicle segments create a particularly favourable environment for a technology-driven brand such as Zeekr. Drawing on our market experience and our partnership with the Salvador Caetano Group, our objective is to establish a strong and long-term presence for Zeekr in Poland.”