The brands VOYAH, DONGFENG, and M-HERO, belonging to Dongfeng Motor Corporation, will be launched by Salvador Caetano Auto in 2024. With this strategic alliance, our Group establishes its first Iberian partnership.

Salvador Caetano Auto has reached a strategic agreement for the exclusive import of Dongfeng Motor Corporation brands, one of the largest automotive groups in China. This collaboration represents an important milestone for both companies in their pursuit of excellence and expansion into new markets, and it will also mark Salvador Caetano Auto’s first presence as an importer in Spain.

Sérgio Ribeiro, Executive Board Member of Salvador Caetano Auto and Global CEO of Automotive Distribution, emphasizes: “This strategic alliance lays the foundation for a strong partnership between Dongfeng Motor Corporation and Salvador Caetano Auto, enabling us to quickly position Dongfeng Motor Corporation brands in Spain and Portugal through the implementation of an agile strategy, tailored to each market and focused on the needs of our customers seeking smart vehicle options.”

Mr. MA Lei, General Manager of Dongfeng International and CEO of DFMIEC, highlights the advantages of this partnership: “We are proud to have Salvador Caetano Auto as our main partner in Spain and Portugal, both strategic markets for Dongfeng. Their international experience and long track record in brand distribution across Europe, South America, and Africa make Salvador Caetano the best choice to ensure the representation of Dongfeng Motor Corporation in the Iberian Peninsula.”

Founded in 1969, Dongfeng Motor Corporation is one of China’s leading vehicle manufacturers. Its focus on innovation and sustainability has consolidated its position in both domestic and international markets. In 2023, total sales reached 2.42 million vehicles, of which 231,000 were abroad, continuing its international expansion. This alliance with Salvador Caetano Auto accelerates the entry of Dongfeng Motor Corporation brands into the Spanish and Portuguese markets, leveraging extensive automotive distribution and retail expertise with a strong focus on customer satisfaction and preference.