Salvador Caetano expands business in Colombia

Distribution and Retail 1 April 2025

In line with its internationalization strategy, Salvador Caetano is strengthening its presence in Colombia through the signing of a distribution agreement with KGM. This agreement follows the joint venture established with partners from the Domingo Alonso Group, reinforcing expansion in the South American market.

Salvador Caetano Auto and the Domingo Alonso Group have jointly invested in several automotive businesses worldwide.

Together, they created a Spanish holding company to invest in Colombia and other projects across Latin America, called LATAM OPERACIONAL.

Currently in Colombia, we represent Audi, Ducati, Volkswagen, and now KGM, with a local team of 300 employees.

KGM’s strategy is focused on expansion into international markets, particularly Europe, where it has been recording significant growth. The South Korean brand was already present in Colombia and will now be represented by the Salvador Caetano Group.

Our focus is on establishing a solid and sustainable presence in every new market, respecting local specificities while staying true to our identity and values. We believe this strategy will allow us not only to grow but also to strengthen our positioning as a globally recognized brand in the sector.